Iowa Writers Workshop

Branding

The Iowa Writers Workshop is the first and most renowned creative writing degree program in the United States. It has the spirit of an arts colony with the backing of research university. 

This rebrand channels the two sides of the Iowa Writers Workshop: the free-spirited community and the structured program. The design is inspired by the writer’s medium: pen ink.



Graphics exploration





The logo was created to be a neutral frame for other graphic elements.



Logo Variants


Patterns


Brochure


Business Cards







Posters


Mural


Wayfinding



On-Campus Banners








Swag