French’s Mustard Beer

Campaign, Design
The said it couldn’t be done. We said hold our Mustard Beer.

2 Billion Earned Media Impressions. 23 Million Social Impressions. Featured in Adweek, Paste, Food & Wine, PopSugar, The Dieline + many more. Jimmy Fallon made fun of it. The beer sold out in 25 minutes on


Shorty Awards
Best in Food & Beverage ● Best in Art Direction ● Audience Honor, Art Direction ● Audience Honor, Consumer Brand

American Advertising Awards (national)
Silver, Guerilla Marketing ● Silver, Event

Atlanta Addys
Judge’s Choice, Guerilla Marketing ● Judge’s Choice, Direct Mail ● Gold, Guerilla Marketing ● Gold, Event ● Silver, Direct Mail ● Silver, Specialty Advertising/Other Merch ● Silver, Poster ● Silver, Poster Campaign ● Silver, Integrated Advertising Campaign/Consumer ● Silver, Photography/Digitally Enhanced ● Silver, Art Direction, Campaign ● Bronze, Packaging

New York Festivals
Bronze, Food/Drink/Restaurants ● Finalist, Integrated Marketing

Agency: Fitzco

CCO: Ryan Boblett
CDs: James Beikmohamadi + Sherman Winfield
SR. AD: Erin Fillingim
CW: Evan Miguel
Designer: Hannah West
Producer: Erika Tribble
JR. CW: Cristian San Emeterio
JR. AD: Erick Holmquist
Photographer/Editor: Bryce Burton
CW Interns: Gianna OrecchioPete Prendergast
AD Intern: Christian Baldwin 
Retoucher: Mauro Martins

Copyright Leah Hale 2023