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French’s Mustard Beer
Campaign, Packaging

The said it couldn’t be done. We said hold our Mustard Beer.

Co-designed and produced while part of the creative team at Fitzco.

The design system draws from French’s and Oskar Blues’ brands and features elements associated with classic American summer, like stars and badges.

Mustard Beer was featured in Adweek, Paste, Food & Wine, PopSugar, and many more. Jimmy Fallon did a segment on it. It sold out in 25 minutes on mustardbeer.com.



Pattern




Print




Swag





Role: Design Intern

Agency: Fitzco
CCO: Ryan Boblett
CDs: James Beikmohamadi + Sherman Winfield
SR. AD: Erin Fillingim
CW: Evan Miguel
Designer: Hannah West
Producer: Erika Tribble
JR. CW: Cristian San Emeterio
JR. AD: Erick Holmquist
Videographer/Editor: Bryce Burton
AM: Hope Barker + Krystal Crosby
PM: Katie McAlister
CW Interns: Gianna OrecchioPete Prendergast
AD Intern: Christian Baldwin 
Retoucher: Mauro Martins