Dragon Fruit Zero Sugar
Campaign

To announce the release of Fanta’s new limited time flavor, we leaned into the mystery and lore of dragons, dropping hidden dragons on social and teasing a mysterious pink dragon egg.

For the reveal, we launched Fanta’s official Twitch channel and partnered with FireDragon to host an interactive live event where we cracked the egg to unveil the flavor. 




Agency: Havas

CD: Daniel Cobb
ACD: Andrey Ter-Grigorian
CWs: Jake Tannery, Ian Holmes
Content Creator: Maro Avramopolis
Animation Studio: Protokulture